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<channel>
	<title>Curiosity</title>
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	<link>http://curiosity.effective-branding.com</link>
	<description>by Operation Butterfly – Effective Branding</description>
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			<item>
		<title>35 MM</title>
		<link>http://curiosity.effective-branding.com/?p=191</link>
		<comments>http://curiosity.effective-branding.com/?p=191#comments</comments>
		<pubDate>Thu, 29 Jul 2010 08:00:00 +0000</pubDate>
		<dc:creator>Balázs Tarsoly</dc:creator>
				<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://curiosity.effective-branding.com/?p=191</guid>
		<description><![CDATA[35 movies in 2 minutes – do you get them all?
]]></description>
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<p>35 movies in 2 minutes – do you get them all?</p>
]]></content:encoded>
			<wfw:commentRss>http://curiosity.effective-branding.com/?feed=rss2&amp;p=191</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Invisible Cities</title>
		<link>http://curiosity.effective-branding.com/?p=183</link>
		<comments>http://curiosity.effective-branding.com/?p=183#comments</comments>
		<pubDate>Thu, 29 Jul 2010 07:56:25 +0000</pubDate>
		<dc:creator>Balázs Tarsoly</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[invisible cities]]></category>

		<guid isPermaLink="false">http://curiosity.effective-branding.com/?p=183</guid>
		<description><![CDATA[Nice!
to the project website
]]></description>
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<p>Nice!</p>
<p><a href="http://www.christianmarcschmidt.com/invisiblecities/" target="_blank">to the project website</a></p>
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			<wfw:commentRss>http://curiosity.effective-branding.com/?feed=rss2&amp;p=183</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Walk on water (Liquid Mountaineering)</title>
		<link>http://curiosity.effective-branding.com/?p=180</link>
		<comments>http://curiosity.effective-branding.com/?p=180#comments</comments>
		<pubDate>Tue, 01 Jun 2010 11:53:34 +0000</pubDate>
		<dc:creator>Balázs Tarsoly</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[Hi-Tec]]></category>

		<guid isPermaLink="false">http://curiosity.effective-branding.com/?p=180</guid>
		<description><![CDATA[






www.youtube.com/watch?v=Oe3St1GgoHQ
Brilliant!
]]></description>
			<content:encoded><![CDATA[<p><span class="youtube">
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</span><p><a href="http://www.youtube.com/watch?v=Oe3St1GgoHQ">www.youtube.com/watch?v=Oe3St1GgoHQ</a></p></p>
<p>Brilliant!</p>
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			<wfw:commentRss>http://curiosity.effective-branding.com/?feed=rss2&amp;p=180</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Greenpeace launch logo competition to rebrand BP</title>
		<link>http://curiosity.effective-branding.com/?p=177</link>
		<comments>http://curiosity.effective-branding.com/?p=177#comments</comments>
		<pubDate>Mon, 31 May 2010 07:11:54 +0000</pubDate>
		<dc:creator>Balázs Tarsoly</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[Greenpeace]]></category>

		<guid isPermaLink="false">http://curiosity.effective-branding.com/?p=177</guid>
		<description><![CDATA[






www.youtube.com/watch?v=gyEWwsm7wfQ
From Greenpeace UK:
How would you rebrand BP?
A few years ago, BP rebranded themselves as &#8216;beyond petroleum&#8217;. And yet BP wants to invest billions of pounds into the Canadian tar sands -- the dirtiest oil there is. They are threatening the Canadian wilderness, indigenous people, and the climate at precisely the time we should be cutting [...]]]></description>
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</span><p><a href="http://www.youtube.com/watch?v=gyEWwsm7wfQ">www.youtube.com/watch?v=gyEWwsm7wfQ</a></p></p>
<p>From Greenpeace UK:</p>
<p><strong>How would you rebrand BP?</strong><br />
A few years ago, BP rebranded themselves as &#8216;beyond petroleum&#8217;. And yet BP wants to invest billions of pounds into the Canadian tar sands -- the dirtiest oil there is. They are threatening the Canadian wilderness, indigenous people, and the climate at precisely the time we should be cutting carbon emissions.</p>
<p>That&#8217;s why we want you to rebrand them. Your brief is to create a logo for BP which shows that the company is not &#8216;beyond petroleum&#8217; -- they&#8217;re up to their necks in tar sands.</p>
<p>The winning logo will be used by us in innovative and exciting ways as part of our international campaign against the oil company.</p>
<p>We&#8217;re after the best ideas and concept, not necessarily the slickest logo. So if you&#8217;re not a professional designer don&#8217;t worry. If you&#8217;re the overall winner we&#8217;re offering you a day with a top graphic designer to transform your idea into a final product.</p>
<p>We will also pick a logo from each week&#8217;s entries to win a coveted Greenpeace goodie bag, so enter early.</p>
<p>Enter competition here: <a href="http://www.greenpeace.org.uk/files/tarsands/logo-competition.html" target="_blank">http://www.greenpeace.org.uk/files/tarsands/logo-competition.html</a></p>
]]></content:encoded>
			<wfw:commentRss>http://curiosity.effective-branding.com/?feed=rss2&amp;p=177</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NIKE WRITE THE FUTURE &#8211; FULL LENGTH VERSION</title>
		<link>http://curiosity.effective-branding.com/?p=173</link>
		<comments>http://curiosity.effective-branding.com/?p=173#comments</comments>
		<pubDate>Fri, 21 May 2010 11:29:52 +0000</pubDate>
		<dc:creator>Balázs Tarsoly</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://curiosity.effective-branding.com/?p=173</guid>
		<description><![CDATA[






www.youtube.com/watch?v=idLG6jh23yE
Sensational…
]]></description>
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</span><p><a href="http://www.youtube.com/watch?v=idLG6jh23yE">www.youtube.com/watch?v=idLG6jh23yE</a></p></p>
<p>Sensational…</p>
]]></content:encoded>
			<wfw:commentRss>http://curiosity.effective-branding.com/?feed=rss2&amp;p=173</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google TV</title>
		<link>http://curiosity.effective-branding.com/?p=170</link>
		<comments>http://curiosity.effective-branding.com/?p=170#comments</comments>
		<pubDate>Fri, 21 May 2010 06:58:38 +0000</pubDate>
		<dc:creator>Balázs Tarsoly</dc:creator>
				<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://curiosity.effective-branding.com/?p=170</guid>
		<description><![CDATA[






www.youtube.com/watch?v=diTpeYoqAhc
So it&#8217;s really coming…
]]></description>
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</span><p><a href="http://www.youtube.com/watch?v=diTpeYoqAhc">www.youtube.com/watch?v=diTpeYoqAhc</a></p></p>
<p>So it&#8217;s really coming…</p>
]]></content:encoded>
			<wfw:commentRss>http://curiosity.effective-branding.com/?feed=rss2&amp;p=170</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lang Lang playing flight of the bumblebee&#8230; on an iPad</title>
		<link>http://curiosity.effective-branding.com/?p=167</link>
		<comments>http://curiosity.effective-branding.com/?p=167#comments</comments>
		<pubDate>Fri, 23 Apr 2010 09:14:34 +0000</pubDate>
		<dc:creator>Balázs Tarsoly</dc:creator>
				<category><![CDATA[iPad / mobile]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://curiosity.effective-branding.com/?p=167</guid>
		<description><![CDATA[






www.youtube.com/watch?v=HvplGbCBaLA
]]></description>
			<content:encoded><![CDATA[<p><span class="youtube">
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</span><p><a href="http://www.youtube.com/watch?v=HvplGbCBaLA">www.youtube.com/watch?v=HvplGbCBaLA</a></p></p>
]]></content:encoded>
			<wfw:commentRss>http://curiosity.effective-branding.com/?feed=rss2&amp;p=167</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NIKE MUSIC SHOE</title>
		<link>http://curiosity.effective-branding.com/?p=164</link>
		<comments>http://curiosity.effective-branding.com/?p=164#comments</comments>
		<pubDate>Wed, 21 Apr 2010 19:40:31 +0000</pubDate>
		<dc:creator>Balázs Tarsoly</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[music shoe]]></category>
		<category><![CDATA[nike]]></category>

		<guid isPermaLink="false">http://curiosity.effective-branding.com/?p=164</guid>
		<description><![CDATA[






www.youtube.com/watch?v=uS1exujG3cY
via
]]></description>
			<content:encoded><![CDATA[<p><span class="youtube">
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<param name="allowFullScreen" value="true" />
<embed wmode="transparent" src="http://www.youtube.com/v/uS1exujG3cY&amp;color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0?rel=1&amp;feature=player_embedded" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="355"></embed>
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</span><p><a href="http://www.youtube.com/watch?v=uS1exujG3cY">www.youtube.com/watch?v=uS1exujG3cY</a></p></p>
<p><a href="http://www.cherryflava.com/cherryflava/2010/04/nike-just-lost-all-the-serious-runners-at-tra-la-la.html" target="_blank">via</a></p>
]]></content:encoded>
			<wfw:commentRss>http://curiosity.effective-branding.com/?feed=rss2&amp;p=164</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Embrace Life &#8211; always wear your seat belt</title>
		<link>http://curiosity.effective-branding.com/?p=161</link>
		<comments>http://curiosity.effective-branding.com/?p=161#comments</comments>
		<pubDate>Fri, 19 Mar 2010 14:14:52 +0000</pubDate>
		<dc:creator>Balázs Tarsoly</dc:creator>
				<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://curiosity.effective-branding.com/?p=161</guid>
		<description><![CDATA[






www.youtube.com/watch?v=h-8PBx7isoM
If this is not an emotional ad, what is… Really touching.
]]></description>
			<content:encoded><![CDATA[<p><span class="youtube">
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</span><p><a href="http://www.youtube.com/watch?v=h-8PBx7isoM">www.youtube.com/watch?v=h-8PBx7isoM</a></p></p>
<p>If this is not an emotional ad, what is… Really touching.</p>
]]></content:encoded>
			<wfw:commentRss>http://curiosity.effective-branding.com/?feed=rss2&amp;p=161</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Parisian Love</title>
		<link>http://curiosity.effective-branding.com/?p=158</link>
		<comments>http://curiosity.effective-branding.com/?p=158#comments</comments>
		<pubDate>Fri, 19 Mar 2010 14:10:02 +0000</pubDate>
		<dc:creator>Balázs Tarsoly</dc:creator>
				<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://curiosity.effective-branding.com/?p=158</guid>
		<description><![CDATA[






www.youtube.com/watch?v=nnsSUqgkDwU
So simple, works so well&#8230;
]]></description>
			<content:encoded><![CDATA[<p><span class="youtube">
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</span><p><a href="http://www.youtube.com/watch?v=nnsSUqgkDwU">www.youtube.com/watch?v=nnsSUqgkDwU</a></p></p>
<p>So simple, works so well&#8230;</p>
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			<wfw:commentRss>http://curiosity.effective-branding.com/?feed=rss2&amp;p=158</wfw:commentRss>
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